---
title: "Studio journal — Kontimo Studio"
url: "https://kontimostudio.com/en/blog"
language: "en"
description: "Notes from Kontimo Studio on creative direction, image making and production."
---

# Journal.

Ideas, observations and the craft behind the frame.

[Explore the journal](https://kontimostudio.com/en/blog#journal-index)

All notes

Direction

Image

Process

FROM THE STUDIO03 NOTES

[![Close-up of black wool, a tailored lapel and white basting stitches on an ivory table, an AI-generated material study](https://kontimostudio.com/assets/blog/03-ai-slop-brand-quality-photo-v2-1672.webp)](https://kontimostudio.com/en/blog/ai-slop-brand-quality)

Direction8 September 2026

[## AI slop: the brand quality test.](https://kontimostudio.com/en/blog/ai-slop-brand-quality)

What AI slop means in practice, why brands produce it and the five review gates that keep generated work useful and trustworthy.

[Read note](https://kontimostudio.com/en/blog/ai-slop-brand-quality)5 MIN READ

[![A fictional performer in a black coat beside a studio window and lighting flag, an AI-generated editorial study](https://kontimostudio.com/assets/blog/01-ai-video-ad-production-photo-v2-1672.webp)](https://kontimostudio.com/en/blog/ai-video-ad-production)

Process8 September 2026

[## AI video ads: from prompt to production.](https://kontimostudio.com/en/blog/ai-video-ad-production)

A six-stage workflow for turning a striking generated shot into a controlled, brand-ready advertising film.

[Read note](https://kontimostudio.com/en/blog/ai-video-ad-production)5 MIN READ

[![Window-lit portrait of a fictional woman with short dark hair and natural skin texture, an AI-generated study](https://kontimostudio.com/assets/blog/02-ai-video-character-consistency-photo-v2-1672.webp)](https://kontimostudio.com/en/blog/ai-video-character-consistency)

Image8 September 2026

[## Character consistency in AI video.](https://kontimostudio.com/en/blog/ai-video-character-consistency)

A practical reference and review system for keeping one character recognizable across a multi-shot film.

[Read note](https://kontimostudio.com/en/blog/ai-video-character-consistency)5 MIN READ